The Monarch Bar

In early 2017 I had the pleasure of developing the brand identity for The Monarch Bar. As the bar's name implies, the focal point of the branding is on the dualistic butterfly/cocktail glass icon. The butterfly also makes its mark within the menu pages which track regionally influenced cocktails through the migratory path of the Monarch butterfly. The menu design was heavily based on naturalist discoveries and map making as much as it was on what I imagine an Indiana Jones-esque adventuring journal to look like.

Brand identity design, menu system designs, website design and construction

2017 - current