Mickey's Hideaway

In 2019, after shuttering the Midtown Kansas City mainstay restaurant and bar, McCoy's Public House, the team at Culinary Virtue (then BeerKC) set out to open their next evolution of casual and fun fare—Mickey's Hideaway. The imagined identity of who the elusive "Mickey" was led us to creating a brand identity that evoked blue collar work ethic with a tried and true method that withstands the test of time. I created a custom typeface to further back up that ethos and paired it with hand-written script features for added character and authenticity

Brand identity design, custom typeface design, menu system design, exterior signage

2019